American Specialty Health
User Experience, Visual Design
The American Specialty Health corporate site hadn't been updated in about 8 years and was in big need of an update. As part of the in-house team we were tasked with a massive overhaul to modernize the site and make it fully responsive and to meet a three part objective: highlight our services to make it easier for new clients to assess our abilities, showcase our research and press releases, and finally to make it easier for potential employees to find and access jobs.
A set of wireframes were built in Balsamiq to help us quickly move through various options and share various ideas with stakeholders in the project. Rapidly moving through ideas on such a large project helped us figure out what was working and what wasn't and figure out areas where we could experiment until ultimately finding the proper solution to flesh out.
Once a direction was developed and we had approval from the various stakeholders in the project the next step was create a set of design elements that would fit the brand and culture of the company. From color palette to buttons to menu elements we tried to think of it all to help the design and development teams create a clean and consistent project from the homepage to the 404 page.
The final designs came together in a cohesive system that was able to acheive the goals we set out at the beginning of the project. With a seamless flow the site was able to communicate the various areas of business for the company and help the different types of site visitors easily achieve their objective on the site. Whether looking for a job or finding informational resources with the new site it is a breeze.