AMERICAN SPECIALTY HEALTH

I was an interaction designer on the in-house team for American Specialty Health. I worked closely with the interaction design manager, other interaction designers, business stakeholders, project managers, and executive team at American Specialty Health in order to ensure the design vision was properly meeting business needs and decisions while being executed properly once designs were approved. 

The American Specialty Health corporate site hadn't been touched in years and was in big need of an update. As the in-house team we were tasked with a massive overhaul to modernize the site, make it fully responsive and to meet a three part objective: highlight our services to make it easier for new clients to assess our abilities, showcase our research and press releases, and finally to make it easier for potential employees to find and access jobs.

My Role:
Visual Design
User Experience

Team:
Donny Carpio
Diego Beas
Rey Santiago

Website:
www.ashcompanies.com



PREVIOUS DESIGN

The prior design was extremely out of date and in desperate need of an update. It hadn't been touched in about 7 or 8 years and had no current web standards applied to it. It wasn't responsive, had no analytics and most importantly didn't convey the message of a forward thinking healthcare company looking to change how people and companies can manage fitness.


WIREFRAMES

A set of wireframes were built in Balsamiq to help us quickly move through various options and share various ideas with stakeholders in the project. Rapidly moving through ideas on such a large project helped us figure out what was working and what wasn't and figure out areas where we could experiment until ultimately finding the proper solution to flesh out. View Additional Wireframes


UI ELEMENTS

Once a direction was developed and we had approval from the various stakeholders in the project the next step was create a set of design elements that would fit the brand and culture of the company. From color palette to buttons to menu elements we tried to think of it all to help the design and development teams create a clean and consistent project from the homepage to the 404 page. 

ASHCO_UI_Elements.png

THE DESIGN

The final designs came together in a cohesive system that was able to acheive the goals we set out at the beginning of the project. With a seamless flow the site was able to communicate the various areas of business for the company and help the different types of site visitors easily achieve their objective on the site. Whether looking for a job or finding informational resources with the new site it is a breeze.